Product Owner

Paradise Media is an affiliate marketing company at the forefront of digital marketing, dedicated to empowering consumers to make informed choices when it comes to products and services using strategic and innovative digital marketing campaigns. With a strong commitment to transparency, consumer empowerment, and performance-driven marketing, Paradise Media aligns advertisers and affiliates to provide consumers with information to make the best choices for their needs.

About the role

We are seeking a hands-on Product Owner to lead the development and optimization of our websites. The ideal candidate will excel in team leadership and data-driven decision-making. We’re looking for someone with a strong SEO, iGaming Content, and WordPress background.

This position can be 100% remote worldwide.

Roles & Responsibilities:

Lead Cross-Functional Teams:

• Facilitate Communication: Organize regular meetings and check-ins with content, design, and development teams to ensure everyone is aligned on website strategies and goals.
• Task Management: Utilize ClickUp to create and manage project timelines. Assign specific tasks to team members with clear, actionable instructions and deadlines.
• Follow-Up and Accountability: Implement a system for tracking progress and provide timely follow-ups to ensure tasks are completed on schedule, addressing any roadblocks that may arise.

2. Manage Content Management Systems (CMS):

• CMS Optimization: Oversee the configuration and management of the CMS to enhance user experience and optimize for SEO best practices (e.g., meta tags, alt text).
• Content Workflow Management: Develop and maintain workflows within the CMS to streamline content creation, review, and publication processes.

3. Manage iGaming Content:

• Content Strategy: Oversee the creation, curation, and optimization of iGaming content, including brand reviews and industry updates, ensuring alignment with player interests and market trends.
• Collaboration: Work closely with marketing, design, and SEO teams to deliver engaging and high-performing content tailored to target audiences.
• Industry Awareness: Stay updated on iGaming trends, competitor activities, and regional compliance to maintain a competitive and relevant content strategy.

4. Oversee SEO Processes:

• On-Page Optimization: Ensure all website content is optimized for SEO best practices, including keyword integration, meta tags, and alt text, to enhance search visibility and user engagement.
• Technical SEO Management: Collaborate with the development team to optimize site architecture, fix crawl issues, and improve site speed for better search engine performance.
• Performance Tracking and Reporting: Use SEO tools to monitor keyword rankings and organic traffic, providing regular reports and actionable insights to stakeholders for continuous improvement.

5. Build and Improve Processes:

• Process Mapping: Analyze current workflows to identify inefficiencies and areas for improvement, creating clear documentation for new processes.
• Training and Onboarding: Develop training materials and conduct sessions to onboard team members on new processes and tools, ensuring consistency and understanding across teams.

6. Analyze User Experience:

• Metrics Evaluation: Regularly assess key user experience metrics (e.g., bounce rates, session duration) and site performance data (e.g., load times, error rates).
• User Feedback Collection: Implement tools (e.g., surveys, user testing) to gather feedback directly from users, synthesizing insights to inform design and content updates.
• Actionable Insights: Provide detailed reports outlining findings and recommendations for design and content adjustments aimed at enhancing user engagement.

7. Monitor Site Performance:

• Analytics Review: Conduct regular reviews of website analytics tools (e.g., Google Analytics) to track traffic patterns, user behavior, and conversion metrics.
• Issue Identification: Quickly identify and diagnose performance issues (e.g., page load times, broken links) and work with relevant teams to implement fixes.
• Continuous Improvement: Develop a culture of continuous improvement by presenting data-driven recommendations to stakeholders for enhancing website performance.

8. Implement A/B Testing:

• Testing Strategy Development: Design and execute A/B tests for key website elements (e.g., CTAs, landing pages, layouts) to gauge their impact on user engagement and conversion rates.
• Data Analysis: Analyze test results using statistical methods to determine the most effective variations and report findings to stakeholders for informed decision-making.

Qualifications

• Experience in product ownership or content management roles.
• Strong knowledge of iGaming trends, SEO best practices, and user experience principles.
• Proficiency with tools like ClickUp, Google Analytics, and CMS platforms.
• Excellent organizational, analytical, and communication skills.
• Ability to work collaboratively with cross-functional teams.

Our Benefits:

We offer a competitive salary, and the opportunity to work with a talented and passionate team in a fast-paced, dynamic environment.