United States onlyESSENTIAL RESPONSIBILITIES & DUTIES:
- Work closely with the Product Marketing Manager to contribute to the development of comprehensive marketing plans.
- Conduct market research and analysis to identify key trends, competitive landscape, and customer needs.
- Assist in crafting compelling value propositions and messaging for target audiences.
- Implement and execute marketing strategies outlined in the plans.
- Collaborate with the marketing team to create and optimize content for various channels, including digital platforms, social media, and traditional marketing materials.
- Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
- Collaborate with internal and external stakeholders to gather product information and insights for effective marketing communication.
REQUIREMENTS:
- Deep knowledge of the real estate industry preferred but not required.
- Proficiency in translating features and functionalities into real-world benefits and value propositions through positioning/messaging.
- Knowledge of marketing, strategy, and KPIs.
- Strong communication and storytelling skills with the proven ability to develop creative solutions and adapt messaging to different audiences for different goals.
- Collaborator who can work positively with a range of stakeholders across the company, mitigating potential disagreements and finding common ground.
QUALIFICATIONS:
- EDUCATION: Bachelor’sdegree..
- EXPERIENCE:2+ years product marketing experience in B2B SaaS solutions.
