Netherlands onlyJoin the world’s #1 tech-driven lead generation agency!
At Leads.io, we’re on a mission to be the ultimate growth catalyst for our clients. As a global leader in lead generation, we thrive on innovation, data-driven strategies, and continuous optimization. Now, we’re looking for a Paid Marketing Specialist to help us take our performance marketing efforts to the next level.
What you’ll do:
As a Paid Marketing Specialist, you will manage and optimize lead generation campaigns across Meta and other paid marketing channels to drive high-quality leads and maximize revenue. You’ll take ownership of campaign performance, ensuring they hit key ROI, revenue, and margin targets.
Your responsibilities include:
✅ Managing budgets and campaigns to drive efficiency and profitability
✅ Developing and iterating on testing plans to uncover incremental improvements
✅ Defining and tracking KPIs, using data insights to refine strategies
✅ Analyzing campaign performance and reporting key takeaways to stakeholders
✅ Identifying new revenue opportunities and areas for optimization
✅ Ensuring ad content is compliant with advertising guidelines
✅ Collaborating with our Creative Studio to brief and develop engaging creatives
✅ Conducting A/B tests on ad copy, visuals, and landing pages to improve CTR & CR
✅ Escalating underperforming campaigns and providing solutions for improvement
About Leads.io
Leads.io is your technology-driven partner in effective lead generation. As a global team spread out across thirteen offices in nine countries, our mission is to provide empowering business solutions on a global scale. By delivering high-quality leads through diverse channels such as Facebook, Instagram, TikTok, display, native, paid search and organic, Leads.io aims to elevate our clients' ventures to new heights of success.
As a team of result-oriented experts in marketing, technology, strategy, and content, we remain committed to excelling at our craft with every step we take. We think big, act fast, and confidently pave the way for the future. Through a dedication to personal excellence, teamwork, and accountability, Leads.io fosters an environment in which you can shape your path to success whilst engaged in a dynamic and successful company environment.
Requirements
What we’re looking for:
✔️ Experience in marketing (performance marketing experience is a plus!)
✔️ Hands-on expertise in Social Paid advertising – from campaign setup to optimization : eg. Tiktok/Facebook
✔️ Strong analytical skills to track performance and drive data-backed decisions
✔️ Experience managing marketing budgets and optimizing for ROI
✔️ Basic understanding of marketing principles and best practices
As Leads.io, we take great pride in our diversity and inclusivity as a hallmark of our success. For this reason, we ensure that all candidates from all backgrounds will receive fair consideration irrespective of their race, gender, faith, religion, or disability. We invite all qualified and motivated individuals to take a chance at joining our team! If you have any questions, feel free to reach out to HR@leads.io.
Benefits
What’s in it for you?
- 25 holidays per year with 8% holiday pay
- Hybrid working/working from home allowance
- An open and inclusive culture that fosters personal growth and initiative
- Daily lunches at the office
- Flexible working hours
- Provided equipment (Macbook, mouse/keyboard)
- Access to mental health support through OpenUp is offered anonymously and without cost
- The opportunity to work fully remotely for up to a month per year from a location of your choice
Excited? Wait until you see our cultural values!
✨ Trust – At Leads.io, we emphasize accountability and transparency, setting the foundation for genuine partnerships.
✨ Own it – Ownership entails having pride in both your work and yourself. We each aim to take a personal initiative in improving our business, so being the best version of yourself is the best-case scenario for us.
✨ Grow smart – Our vision is to become a global frontrunner in lead generation. We are committed to continually scaling our business whilst also growing as individuals in the process.
✨ Thrive as a team – We believe that teamwork is a key ingredient to obtaining outstanding results. While holding personal work ethics in high regard, we also encourage a working environment that is both social and more enjoyable through teamwork.
Our recruitment process is designed to ensure the best fit. It comprises a phone meeting to discuss qualifications, followed by two interviews and an assessment for skills and cultural alignment. If successful, we will extend a formal offer. Upon acceptance, you'll embark on your exciting journey with Leads.io.
Ready for your new challenge? Apply now, and we will be in touch with you soon!
