- Responsible for negotiating and purchasing advertising space and time to reach target audiences effectively
- Develop media buying strategies, analyze options, optimize budgets, monitor ad performance, and report to clients. Strong communication, negotiation, and organizational skills are essential
- Participates in media planning to identify target audiences and craft effective campaigns
- Ensure that ads reach the intended audience through the right channels at optimal prices
- Develops and maintains media partner relationships
- Analyzing campaign and audience data to optimize media buying strategies
- Ensuring that the paid advertising and campaigns businesses reach their target
- Will track and measure the performance of campaigns and develop strategies to optimize marketing spend
- Determine how well an ad campaign did by looking at data like reach, engagement, and conversion rates
- Help clients reach their target audience by researching market trends, buying habits, demographics, and media usage
Requirements
- 1 to 2 years experience, energetic, and detail-focused Lead Generation Specialist
- Have excellent generating high-quality leads and selling paid trial memberships
- Must have experience working in an agency handling/working on multiple accounts
- Can communicate strategy and goals clearly and works well in a fast-paced environment
- With an amazing team of growth-focused individuals who are passionate about growing with the company and providing the best possible results for our clients
- In-depth industry knowledge regarding best practices, development, current regulations, and technology, particularly in Sales, Lead Generation, Digital Marketing, and Media Buyer
- With a deep background in a remote setup of work similar to freelancing as an Independent Contractor (deep understanding of the pros cons involved in this industry)
- Outstanding English communication skills (Written Verbal); capable of communicating directly dealing with US clients other clients in other parts of the world
- Flexible and can work any hour of the day
- With fast, reliable and stable internet connection (LAN or fiber) and with internet backup
Position Goals:
- Create Campaigns for Assigned Clients via Facebook Ads Manager.
- Create Campaigns for Assigned Clients via Google Ads Manager.
- Optimizing Ad Campaigns Daily
- Deliver a CPL of under $17 for at least 70% of accounts managed
- Work with the rest of the digital marketing team to deliver great results to clients
- Grow your position with the company as the company grows.
- Create great customer service experiences for all clients
Daily and Monthly Responsibilities:
- Optimize ads daily in Facebook’s Ads Manager. This includes driving ad spend to the best-performing ads and audiences.
- Keep an accurate client metrics and notes in our Click Up database
- Clearly communicates any red flags on client accounts to our operations manager
- Contribute to creating ad strategies and giving 1% improvements to current strategies.
- Communicate with the operations manager and the rest of our ads team to ensure that we are delivering the best service and results to our clients.
- Make changes to campaigns in a timely manner as requested by clients.
- Attend daily All-Hands In Meetings.
- Attend and assist the team at live events, which will include: Pre-planning meetings, event setup, event rehearsals, member support during the event, back of the rooms sales/support, event breakdown, and post-event debrief meetings.
Benefits
- Salary – $ 2000 per month
- Type of work – Full-time (remote), 40 hours per week
- Work schedule – Monday to Friday (9:00am EST to 5:00pm EST OR 8:00am - 4:00pm PST)
- Job level – Expert