Bulgaria onlyOverview
We are looking for our new Marketing Operations Specialist to join Axway's family.
Responsibilities
Marketing Automation & Technology Maintenance
- Conduct regular health checkups on marketing tools to ensure proper functioning, data synchronization, and tagging.
- Troubleshoot and resolve issues related to workflows, data, and email deliverability.
- Enhance Marketo emails and landing pages to optimize the user experience and increase conversion rates.
- Maintain and evolve the Martech stack (Marketo, Outreach, ZoomInfo, Demandbase, Ringlead, etc.) to drive efficiency and scale operations.
- Assist in the design, development, and execution of the marketing technology roadmap.
- Leverage technology and data to automate, streamline, and scale marketing processes such as lead generation, scoring, and attribution.
Analysis & Data Hygiene
- Ensure data integrity and accuracy, continuously refining processes to maintain a high standard of data hygiene.
- Bring best practices on data capture and database management including acquisition, enrichment, standardization, and cleansing
- Leverage Marketo, SFDC and/or other analytics tools to analyze ROI, pipeline influence, and prospects’ engagement behaviors throughout the buyer’s journey.
- Generate insights from data analysis to support strategic decision-making and enhance marketing performance.
Marketing Support
- Support the execution of marketing campaigns, including campaign creation, testing, nurturing, and performance analytics.
- Develop strong relationships and collaborate closely with regional and global Marketing, Sales, Operations, Legal, and IT teams to deliver a seamless stakeholder experience.
- Act as a key advisor to Marketing Operations and Marketing leadership, influencing the strategic direction of the business.
Qualifications
- 3-5 years of direct experience in Marketing/Sales Operations. Practical, hands-on experience with Marketing automation tools such as Marketo, Hutspot, and Pardot.
- Knowledge of advanced Excel, HTML, and CSS.
- Critical thinking, strong attention to detail, and problem-solving and testing skills.
- Self-motivated and self-starter with a high sense of ownership.
- Think with the big picture and challenge the status quo.
- Good interpersonal skills: ability to build and manage good relationships with stakeholders and virtual teams.
- Must have a relevant University Degree or equivalent work experience.
Nice to have
- Knowledge of JavaScript is a plus.
- Knowledge of Salesforce is a plus.
Company Overview
At Axway, we’re more than a company—we’re a pioneer. For 25 years, we’ve been empowering organizations to achieve digital transformation and unlock innovation. With a presence in 100 countries, 11,000+ customers, and a global team of over 1,400+ passionate professionals, Axway is driving the future of enterprise integration.
We’re on a mission to a be the leader in our space, empowering our customers with secure, mission-critical software to manage and deliver impactful business outcomes from all their digital business interactions.
Why Axway?
We believe in the power of togetherness. When you’re part of Axway, you’re part of a culturally rich and globally connected community that thrives on exchanging ideas and tackling challenges head-on. Whether working remotely or onsite, you’ll find camaraderie, collaboration, and the support of leadership to inspire you daily.
Here, you’ll grow, innovate, and succeed because we’re better together. Each step forward in your personal journey is one we take as a team. Join us, and let’s accomplish extraordinary things together.
Axway is a proud member of 74Software. Learn more about how Axway is transforming the future: https://www.axway.com/en.
Ready to shape the future? Let’s get started—because at Axway, together, we can. Together, we will.
