Marketing Manager

Guidelight Health is a cutting-edge behavioral healthcare company dedicated to transforming lives through high-quality PHP (Partial Hospitalization Program) and IOP (Intensive Outpatient Program) services. As a newly launched organization, we are on a mission to redefine the behavioral health industry by delivering exceptional care, utilizing state-of-the-art facilities, and prioritizing the well-being of those we serve. At Guidelight Health, we are building a team of passionate, forward-thinking professionals who are eager to be part of this exciting journey to reshape mental health care. Join us in making a lasting impact!

Description:

Title: Marketing Manager

Reports to: Head of Marketing and Communications
Department/Location: Remote

FLSA Status: Exempt

Guidelight Health provides intermediate levels of care that are structured, transformative, personalized and accessible. Guidelight is an Equal Opportunity Employer. We are passionate about fostering an environment where everyone, irrespective of their race, gender, sexual orientation, or background, feels valued and included.

Summary:

We’re seeking a skilled and mission-aligned Marketing Manager to lead and execute strategies that connect people to life-changing care. Reporting to the Head of Marketing and Communications, this individual will oversee multi-channel campaigns and content creation, build brand presence, and help shape the way we communicate our values to the communities we serve. This role requires both strategic thinking and hands-on execution.

Responsibilities:

• Develop and manage marketing plans and tactics across digital, print, and community channels.
• Partner cross-functionally with clinical, operations, and outreach teams to amplify impact.
• Google review and client testimonial mining and management.
• Event management and support.
• Manage and grow digital presence (social media, email, SEO, website content).
• Lead content development, storytelling, and campaigns that reflect our compassionate brand voice.
• Analyze campaign results, track KPIs, and iterate based on insights.
• Support internal communications as well as People teams with recruitment and retention.
• Help steward Guidelight’s identity as a trusted, people-first healthcare provider Develop and implement a highly effective program of internal communications utilizing multi-faceted channels to ensure that teammates are engaged and well informed about company events, programs, issues and priorities.
• Support other communication functions as needed.
• Other reasonable job duties as assigned.

Qualifications:

• Bachelor’s degree in marketing, communications, business or a related field.
• 5–7 years of experience in marketing, preferably in healthcare, wellness, or mission-driven organizations.
• Strong project management and communication skills.
• Experience with digital marketing tools (HubSpot, Google, social media, Canva, SEO/SEM, etc.).
• Creative thinker with a heart for meaningful work and community-building.
• Exceptional interpersonal, relationship-building, and listening skills.
• Experience in behavioral health, DEI communications, or storytelling for impact, preferred not required.