Manager, Creator Strategy

About Nettwerk Music Group

Founded in 1984, Nettwerk Music Group is a global independent record label with a deep history of purpose-led innovation. We partner with an eclectic roster of artists to build meaningful, engaged fan bases and sustainable careers.

Headquartered in Vancouver, with a hybrid workforce of over 200 across the globe –and hubs in Los Angeles, London, Hamburg, Sydney, New York, Nashville, Berlin, Amsterdam, Toronto, and beyond– we benefit from a unified global team with diverse and rich, cross-market experience.

Role Responsibilities

As the Manager, Creator Strategy at Nettwerk, you will manage creator marketing strategies for our artist roster, overseeing the entire process from research and vetting to negotiation and payment processing. You will build and maintain a comprehensive creator database, stay abreast of social media trends, and act as the primary contact for creator-related activities. Your role includes collaborating with third-party marketing agencies, executing targeted strategies for campaigns, and identifying real-time trends to enhance social media moments for artists. You have a strong knowledge of the creator landscape and can speak to best practices for amplifying specific trends/moments. We seek an experienced music enthusiast with a background in influencer & creator marketing, creative content, and social media management.

What you'll do

• Identify, research, and build relationships with influencer agencies and creators on platforms such as TikTok, Instagram, YouTube, and other emerging platforms, sourcing relevant creators for specific campaigns
  Manage third-party marketing platforms and database relationships while developing and maintaining an internal creator marketing database
• Join calls & speak to creator strategy with respective artist and community teams
• Develop creator marketing strategies for relevant / priority releases, providing fresh ideas on how to support key moments of artist’s release cadence
• Identify & pitch creative collaboration opportunities in the creator marketing space for artists
• Share best practices and insight on how to amplify trending & viral moments across the label’s catalog
• Build out community level activations and strategies, tapping into various audience niches & interests that can be used across related artists
• Understanding and ability to communicate platform-specific trends and engagement tactics that are driving discovery and growth across TikTok, IG Reels, & YT Shorts
• Manage campaign spends and budget, overseeing negotiation and payouts
• Measure and report the effectiveness of current creator marketing campaigns & collaborations with analytics and relevant stats
• Identify and monitor trending sounds and campaigns across all platforms, conceptualizing on how artists can participate
• Create and review internal resources such as platform, sound, and trend reports to share with artist and internal teams
• Delegate and assign tasks as needed related to creator strategy and fan engagement

Role Requirements

• 2+ years in music marketing, social media marketing, or influencer/creator marketing role
• Strong understanding of all digital platforms and best practices as they relate to creator marketing & content strategies
• Organized self-starter with excellent attention to detail and communication skills
• Existing relationships in the creator space across multiple verticals
• Experience with conceptualizing and executing creator marketing campaigns
• Experience with negotiation and budgeting, awareness of current posting rates
• Ability to identify and communicate relevant trends and high sound usage in real time
• Must be self-motivated, adaptable, flexible, and have the ability to prioritize numerous projects and tasks simultaneously
• Ability to work quickly and efficiently to meet tight or changing deadlines
• Ability to be proactive, resourceful, and willing to take initiative to problem solve
• Creative-minded with an interest in analytics and data analysis
• Immersed in the digital marketing and social media landscape with understanding of current trends
• Knowledge of label and current artists

To apply, please include your resume and portfolio in the 'website' section of the application. Nettwerk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.