Requirements:
- Extensive experience with Adobe AEM CMS authoring and troubleshooting.
- Proficient in using the Adobe Campaign platform, including understanding workflows, audience segmentation, and the email delivery lifecycle.
- Strong database management skills, particularly with MSSQL and Sybase.
- Solid understanding of web applications and related technologies.
- Strong analytical and problem-solving skills.
- Excellent communication and teamwork abilities.
Responsibilities:
- Manage and author content using Adobe AEM CMS, ensuring alignment with brand standards and marketing objectives.
- Troubleshoot and resolve issues within the Adobe AEM CMS to maintain seamless content delivery.
- Utilize the Adobe Campaign platform to create, execute, and monitor marketing campaigns, ensuring effective audience targeting and email delivery.
- Analyze campaign performance and provide actionable insights to optimize future marketing efforts.
- Navigate through the Adobe Campaign platform to search for specific workflows, audiences, and campaign details.
- Maintain and manage databases (MSSQL, Sybase), ensuring data integrity and efficient retrieval.
- Collaborate with cross-functional teams to integrate web applications with marketing campaigns.
- Stay updated with the latest industry trends and technologies to continuously improve our digital marketing strategies.
- Provide technical support and training to team members on using Adobe AEM CMS and Adobe Campaign platforms.