Learn cost-effective strategies to use SimilarWeb for digital marketing. Save money while gaining deep insights into website traffic and competitors.

What is SimilarWeb?

SimilarWeb is an advanced digital marketing tool that provides in-depth website analytics and competitive intelligence. It allows users to understand website traffic, track performance metrics, and benchmark against competitors. With SimilarWeb, you can access a wealth of information, such as:

• Traffic sources (direct, referral, search, social, etc.)
• Audience interests and demographics
• Website performance metrics (bounce rate, average visit duration, etc.)
• Competitor analysis

While SimilarWeb’s premium features are comprehensive, they can also be expensive, especially for small businesses or individual marketers who need to stay on budget.

The Cost of SimilarWeb Subscriptions

Before diving into cost-saving strategies, it's essential to understand the pricing of SimilarWeb. The platform offers both a free plan and paid plans with varying levels of access to its features.

• Free Plan: Provides basic insights such as traffic overview, top sources, and geographic distribution. It's a good starting point for users who need only high-level information.
• Paid Plans: These range from $199/month to over $499/month, depending on the level of access. Paid plans include advanced features like deeper competitive analysis, in-depth traffic data, and additional user accounts.

For many marketers, the full range of features in the premium plans may not always be necessary, and this is where cost-saving strategies come in.

Why Users Need to Be Strategic with Their Subscription

The key to saving money on SimilarWeb lies in strategic usage. If you’re not utilizing every feature or if some features don’t align with your goals, you’re essentially paying for features that aren’t adding value to your business. Here are a few things to consider:

• Understand your needs: Do you need detailed competitor analysis, or is high-level traffic data enough? By focusing on the features that align with your goals, you can avoid paying for unnecessary capabilities.
• Budget wisely: Rather than immediately opting for a premium plan, assess your requirements and determine if the free plan meets your needs or if you can use a limited paid plan.

By evaluating what features you need, you can determine which subscription plan, if any, is necessary for your digital marketing efforts.

Sharing Your SimilarWeb Account with RemoteSpace: A Cost-Saving

One effective way to cut down on your SimilarWeb subscription costs is by sharing your account with your team or trusted collaborators using a multi-account management tool like RemoteSpace. This approach allows you to share access securely and efficiently, ensuring everyone benefits from SimilarWeb's features without the need for multiple subscriptions.

Steps to Share Your SimilarWeb Account Using RemoteSpace

1. Sign Up for RemoteSpace
2. • Visit the RemoteSpace website and create an account.

1. • Choose a plan that fits your team size and collaboration needs.
1. Add Your SimilarWeb Account
2. • Log into RemoteSpace and navigate to the "Add Space " section in My Workspace dashboard

• Input your SimilarWeb credentials securely. RemoteSpace ensures encryption for your login information.

3. Set Up Access Permissions
4. • Assign access permissions to team members or collaborators:
   • • Link Sharing: Ideal for team members who only need to share for the selected space (this is limited to 5 people to use account at the same time )

1. • • Team Sharing: For collaborators who need to join the team permanently

4. Share Account Securely
5. • Use RemoteSpace's sharing feature to invite team members to access your SimilarWeb account.
   • Invited users will receive a secure link or notification to access the shared account without needing your credentials.

Benefits of Using RemoteSpace for Account Sharing

• Cost Savings: Share one subscription across multiple users, reducing overall costs.
• Centralized Management: Manage multiple tools (including SimilarWeb) in one place.
• Enhanced Security: Protect your credentials with encrypted sharing.
• Collaboration Efficiency: Enable your team to work together seamlessly on SimilarWeb insights.

Other Tips for Saving Money on SimilarWeb

Here are some actionable tips for getting the most out of SimilarWeb without overspending:

1. Utilize the Free Plan to Its Fullest

The free plan on SimilarWeb offers useful features that can give you valuable insights, including:

• Traffic overview
• Referral traffic sources
• Top-performing countries
• Audience interests

While this plan is limited, it’s often enough for small businesses or marketers who only need a snapshot of web traffic. If you're working on a tight budget, make sure you're using every aspect of the free plan before considering an upgrade.

2. Limit Your Queries and Track Essential Metrics

Even on paid plans, SimilarWeb allows a limited number of queries each month. To save money, you can:

• Prioritize tracking the most important metrics for your business (e.g., traffic sources, competitor analysis).
• Set a schedule for when you query the platform to avoid exhausting your monthly limit too quickly.
• Use the platform’s data for high-priority analysis rather than wasting queries on minor details.

By being strategic in your usage, you can make each query count and prevent overpaying for additional queries.

3. Leverage Free and Low-Cost Alternatives

While SimilarWeb is a powerful tool, it doesn’t need to be the only one you use. By combining it with other free or low-cost tools, you can gather comprehensive insights without relying solely on SimilarWeb’s premium plans. Consider using tools like:

• Google Analytics: Offers in-depth traffic analysis, including detailed sources, user behavior, and conversion data.
• SEMrush: A competitive research tool with a more affordable pricing model.
• Ubersuggest: Offers useful website analytics at a fraction of the cost of SimilarWeb.

By integrating multiple tools, you can fill in gaps and reduce your dependency on SimilarWeb’s premium features.

4. Take Advantage of Trial Periods

Many users overlook the free trial periods offered by SimilarWeb. These trials provide full access to the platform's premium features for a limited time. Before committing to a paid subscription, take advantage of these trial periods to evaluate whether the features align with your needs. Use this time to gather as much data as possible, which can help you make an informed decision about whether to upgrade or downgrade your plan.

5. Focus on Key Metrics and Upgrade Only When Necessary

If you decide to upgrade to a paid plan, focus on the features that matter most to your business:

• Competitor research: If understanding your competitors’ web traffic and audience is crucial, the premium plan offers detailed insights.
• Traffic analysis: If you need to track more than just high-level metrics, the paid plans provide deeper insights into user behavior.

By upgrading only for essential features, you can avoid paying for tools that you don’t need.

Cost Comparison: SimilarWeb vs. Competitors

When evaluating SimilarWeb’s pricing, it’s helpful to consider the alternatives:

• Alexa: Similar to SimilarWeb, Alexa offers traffic insights but at a lower price point, with plans starting at $19.99/month. However, Alexa is being retired in 2023, so it’s no longer a viable long-term solution.
• SEMrush:Offers a broader suite of SEO and traffic analysis tools, with prices starting at $119.95/month. It can be more expensive than SimilarWeb but offers a range of features tailored to SEO specialists.
• Ahrefs: Focuses heavily on backlink and SEO analysis, with plans starting at $99/month. While not a direct competitor in terms of traffic analysis, it can provide valuable insights on how websites perform in search rankings.

In comparison, SimilarWeb’s pricing is competitive, but its true value lies in its website traffic data and competitive benchmarking features.

Conclusion

Saving money with SimilarWeb doesn’t mean sacrificing the quality of your insights. By leveraging the free plan, being strategic with paid queries, combining it with other tools, and utilizing free trials, you can keep your costs down while still obtaining the data you need. Additionally, focusing on key metrics and upgrading only when necessary ensures that you're not paying for features you don’t need.

By adopting these cost-saving strategies, you’ll get the most out of SimilarWeb without exceeding your budget. Whether you're a small business owner, a digital marketer, or just someone looking to understand their online presence better, these tips will help you make the most of your analytics investment.